Influencer Marketing: Getting Started
Interested in influencer marketing? If not, you should be. 81% of brands say this type of marketing strategy is effective in the current social media world (Mavrck.com).
By definition, influencer marketing is “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.”
In short, this means that brands are working with influential people in their industry to reach a wide number of potential customers.
So let's talk about how YOU can find influencers that can take your brand to the next level.
Set A Goal
You know we are allll about setting goals here at Stardust, but trust us, it's important for this. What are your overall marketing objectives? Is it to raise awareness about your brand? Maybe it's to sell products? Identify your goals and then work on finding an influencer who can get you there.
Find The Influencers
Brands should identify who they are trying to market to and then look for people who have a persuasive pull on that demographic. The saying “people like to buy from people” (especially people they already follow and trust) - yeah, it applies here. There are a lot of ways to find influencers in your niche, let's discuss a few.
These programs allow you to search for top social media influencers and blogs using advanced search criteria. You’ll get instant access to 1.2M+ Influencers in 250+ industries. A few of our favorite marketplaces are: Famebit, Upfluence, and Tapinfluence.
Good ‘ole social media stalking is also an option. This is definitely the most time consuming method given that you will need to go through numerous blogs, feeds, and websites to find a suitable influencer.
-Monitoring Social Media
Tools such as BuzzSumo and Insightpool, allow you can conduct a search using relevant keywords. The result is a list of influencers that would fit your brand, with their accompanying number of followers, location and engagement rate.
Now that you have a list of potential influencers, it's time to introduce yourself and your brand.
You’ve got this!