Blog Editorial Calendars: Why and How
You’re not alone. One of the biggest struggles bloggers face is creating premium content week after week. This process can take blogging from being a passion to a chore very quickly. We know you’re full of stellar ideas, so let an editorial calendar help organize your thoughts.
In definition, an editorial calendar is simple. It’s a calendar that lays out your blog marketing plan and 69% of companies use an editorial calendar for blog posts (Source: Curata). Let's look at three ways this tool can help grow your blog.
Keeps You Organized
Creating a separate calendar just for blog posts can help you plan and track deadlines and keep all of your ideas into one place (rather than on sticky notes scattered around your office - yeah, we know).
What is the main objective of your blog? Every post should be helping to build upon that idea. Bloggers often find themselves writing about topics outside of their focus areas, which can ultimately cause inconsistency and branding issues.
*TIP: before and after writing each blog post ask yourself if it fits into you blog/brand objective.
We’ve all been there. Creating an editorial calendar, and filling it with pre-written posts, a month or two in advance can eliminate last minute writing.
So what goes into creating a editorial calendar? Let’s get started.
Determine a Blogging Schedule
Whether you are posting every day or once a month, consistency within your blog is crucial. *TIP: Companies that published 16 or more blog posts per month got 4.5X the leads than companies that published 4 or less monthly posts. (Source: Hubspot)
Identify Categories Within Your Blog
As a brand, think about what type of material you want your audience to be reading. Base your categories off of this.
Brainstorm Blog Post Topics
Write down any and all ideas that pop into your head and then try to place them into a category. Doesn’t fit into a category? Ask yourself if it actually belongs on your platform or not.
*TIP: Have a system in place to capture ideas whenever and wherever they enter your mind!
Acknowledge Holidays and Special Events
Is your business attending any special events? Do you want to feature a particular story around the holiday season? Put these type of events into your calendar.
Build Your Calendar
Select a calendar type that works best for you and your blog style. Start by filling in special events and holidays and their corresponding posts (if necessary). Then, place the blog posts from your lists throughout the calendar, aligning them with your posting schedule. Posts from each category should work in rotation. Schedule at least, one month of posts.
Write Your Blog Posts!
..and schedule them out using your preferred method (Blogger, WordPress, etc.)
Blogger’s block, be gone.